Behavioural research is the analysis and investigation of human behaviour through observation and scientific experimentation. Studies are often conducted on behavioural economics, pshychology, judjement and decision making, management, marketing, organisational behaviour, team dynamics, leadership, creativity, consumer choice, incentives, behavioural public policy and behavioural game theory. To carry out these studies, researchers recruit students or members of the general public to participate in experiments, computer exercises, surveys, or group activities.With its researcher controlled environment, lab research is an important complement to field research.