People

Greater interactions across countries have been accompanied by movements toward isolationism. The digitalisation of economies has unleashed issues of liberty, wealth disparities, and possibilities to ‘leapfrog’ the West. South Asia is part of these shifts and is seeing its destiny evolve alongside other specificities that shape the world in different ways. The Centre will explore these, and other changes in the making.

Naufel Vilcassim, Director

Email: N.Vilcassim@lse.ac.uk

Naufel is Professor of Marketing at the London School of Economics and Political Science LSE). He joined LSE in 2017 as the Head of the Department of Management, in which capacity he served until September 2023. His expertise is on the use of economic theory and econometric techniques to analyse substantive marketing problems. He has focused his research on problems in the areas of the marketing mix, competitive interactions and market structure, pricing and price promotion, marketing channels, measurement of market response to investments in advertising and other marketing mix elements, and household choice behavior. He is currently undertaking research that examines the role of managerial capital and access to technology-based business information tools in enhancing the business performance among growth-oriented micro-entrepreneurs in East Africa (Kenya, Uganda and Rwanda).

Read more about his research and interests here.

Nilanjan Sarkar, Deputy Director

Email: N.Sarkar@lse.ac.uk

Twitter: @SAsiaLSE

Nilanjan brings to the role professional experience in 3 related areas in higher education: research and teaching, academic publishing, and administration.

Nilanjan was awarded his PhD in 2005 from the School of Oriental and African Studies, University of London, on a Persian Advice text written in 14th century Delhi, now surviving as a single manuscript in the collections of the British Library. His specialism is in the medieval Islamic history of the Indian subcontinent, with a particular focus on the pre-Mughal period (AD 1000-1400) in which he holds a Masters and an MPhil as well.

Read more about his role and interests here.