Principal Investigator: Joan Costa-Font
Start Date: 01 January 2024
End Date: 31 December 2025
Region: Global
Keywords: Behavioural Incentives, Healthy Ageing, Health Systems, Non-communicable Diseases
A new research program with Vitality UK and the Discovery Group to examine the effects and consequences of behavioural incentives for long term healthy habits and behaviours. The program will attempt to address a number of challenges including a better understanding of how to create healthy habits, which incentives are more effective to change healthy behaviours and what are the long-term consequences of such behaviours changes including effects on longevity, the health and the care system, the development of non-communicable diseases, dementia in later life among other.
The program is led by Professor Joan Costa-Font and entails a number of research projects that include the use of econometric and statistical analysis of reach datasets and randomised control trials to uncover the effectiveness and consequences of different incentives for healthy behaviours, and more specifically for physical activity. The program currently funds two PhD student, a postdoctoral researcher (research officer) and involves several members of faculty for the LSE. It is focused on using evidence for the unique data available for use by PhD candidates, and by your academics and LSE Health affiliates for the purposes of defined research and for the publication of academic papers, journal or media articles on defined topics.
Vitality announces the findings of the report in a press release on 24 March 2024.
Read the white paper in full here.