Breaking the Internal Combustion Engine Reign: A Mixed-Methods Study of Attitudes Towards Using and Purchasing Electric Vehicles in Kuwait

Principal Investigator: Dr Andri Ottesen, Australian University Kuwait
Duration: September 2021–May 2023

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@Shutterstock

The research project addresses a broad gap in electric vehicles (EV) research in settings like Kuwait, namely a lack of attitudinal and customer preference research into perceptions of EVs. Research into the technical and infrastructural dimensions of EV-adoption in GCC countries is well underway, including research funded by KFAS and KISR in Kuwait. Much less well understood, however, are social attitudes towards EVs and EV-use in Kuwait, and how best to market EVs there once those attitudes are better understood. In addition, the research fills two smaller gaps in the existing research into attitudes towards EV-adoption in the Middle East. First, existing studies rely on survey data, but fail to explore the attitudes reported in surveys in more depth using qualitative data. Second, these same studies also concern prospective EV owners only, and fail to include the perspectives of early adopters.


Outputs


Principal Investigator

Ottesen, Andri 200x200

Dr Andri Ottesen

Andri is Assistant Professor in the Department of Management, Australian University Kuwait

Researchers

AlQaoud, Faisal 200x200

Dr Faisal AlQaoud

Faisal is an Assistant Professor at the Arab Open University.

 

Banna, Sumayya 200x200

Dr Sumayya A. Banna

Sumayya is an Assistant Professor at the Arab Open University.

 

 

Basil-al-zughool

Dr Basil AlZougool

Basil is an Associate Professor in the Department of Business at the Arab Open University.