Leveraging Moments of Change for Pro-Environmental Behavioural Transformation
Lorraine Whitmarsh shares the initial findings of her most recent research project on ‘moments of change’.
Lorraine Whitmarsh shares the initial findings of her most recent research project on ‘moments of change’.
Friday 11 February 2022 | 1 hour 1 minute 44 seconds
A moment of change is when circumstances shift quickly. They include life course moments – like becoming a parent or changing careers - and external changes – such as travel disruption or the impact of wider societal disruption. The relationship between moments of change and environmental impact is complex. There are differences across individuals, cultures and society. Professor Whitmarsh will discuss this research, including how this relates to net zero societal change and the COVID-19 pandemic. She will also share her thoughts on implications for policy makers.