Melisande Paget, BSc Language, Culture and Society, who is on her year abroad at Taiwan Normal University (NTNU), decided to work together with two fellow students, Arthur Njamfa and Marie-Solveig Magnier, both studying BSc International Relations and Chinese, to set up a platform called KynSports, which promotes women’s sports.
They felt that there were no platforms for female sports, regardless of the recent increase in women’s sports viewers. Obtaining broadcasting rights is complex and costly, so they decided to create a platform, starting by featuring women's sports content - news, different kinds of female athletes’ features, articles; anything that would bring together a community for women's sports.
After arriving in Taipei for their year abroad, they have continued to work on the platform; since the start of the year, they have reviewed their landing page, found a company name and created a logo together, which led them to initiate both LinkedIn (@KynSports) and Instagram (@kynsportsofficial) pages to start their traction testing. They were also able to do more research regarding other broadcasting platforms to detail what they want as a business model.
Melisande in her own words:
“Even if our programs did not specifically help lead us to where we are now, it still allowed us to work as an efficient and dynamic team since the three of us are close friends, students learning the same language (hence the year abroad altogether), and even flatmates! We work very well together, and this also comes from the fact that we all bring something very different to the table when working together, from research to organization to social media management. We find that enjoying the process is crucial for a project this big, and we are trying to be creative and thorough while taking part in the great experience of building a company from scratch.”