Alexander is attached to the Department of Media and Communications at LSE, where he undertakes research, teaching and other activities. He also teaches on LSE Custom Programmes and the Masterclasses in Social Science, in the UK and Spain.

Alexander brings extensive previous international career experience to LSE, in technology, internet, telecoms, FMCG, media & broadcasting, and banking. He advises organisations and government and undertakes socioeconomic analysis, media and digital strategies, productivity and business optimisation, management practices and organisational change, as well as researching and teaching in these areas.

Expertise: DRM; ERP; P2P; aerospace; betting and gaming; broadcasting; e-commerce; franchising; information systems; internet; mobile and satellite telecommunications; new media; programme management; software

LSE Consulting projects:

• Digitalisation in the new normal: Empowering Generation Z and Millennials to Deliver Change
  July 2022

  Client: Freshworks
  Author: Alexander Grous

• New Era In Experience
  April 2021

  Client: Adobe
  Author: Dr Alexander Grous

• Sky High Economics - Chapter Three: Capitalising on changing passenger behaviour in a connected world
  September 2019
  
  Client: Ogilvy
  End client: Inmarsat Aviation
  Author: Dr Alexander Grous

• The Transformative Effect of Cloud on Firm Productivity and Performance: Defining the benefits and impact of cloud as a 21st Century digital enabler
  June 2019
  
  Client: Amazon Web Services
  Author: Dr Alexander Grous

• Sky High Economics - Chapter Two: Evaluating the Economic Benefits of Connected Airline Operations
  June 2018
  
  Client: Ogilvy
  End client: Inmarsat Aviation
  Author: Dr Alexander Grous

• Sky High Economics - Chapter One: Quantifying the commercial opportunities of passenger connectivity for the global airline industry
  September 2017
  
  Client: Ogilvy
  End client: Inmarsat Aviation
  Author: Dr Alexander Grous

• Managing Every Mile: How to deliver greater return on investment from Travel and Expense
  September 2017
  
  Client: Amadeus
  Author: Dr Alexander Grous

• Industrial Strategy in Practice: Innovation and Management Best Practices in the Automobile, Energy and Aerospace Clusters in Bizkaia
  May 2017
  
  Author: Dr Alexander Grous

• The Power of Productivity
  December 2016
  
  Client: Vodafone
  Author: Dr Alexander Grous