With the launch of our Entrepreneurs' Pledge programme, we spoke to some of our founding pledgers to find out more about their innovative startups, their time at LSE and why they have signed the pledge to give back to the School when they are in a position to do so.
First up is Julian Buschmaas (MSc Development Management 2019), Co-Founder of be/impact. His platform bridges the knowledge gap between the for-profit and nonprofit sectors, using a unique approach that enhances learning outcomes and creates lasting social value.
be/impact
The inspiration for be/impact stems from transformative experiences throughout my academic and professional journey. At the age of 19, I volunteered in Bolivia, an experience that profoundly shaped my worldview and motivated me to pursue a Masters in International Development at LSE. My time at LSE was particularly inspiring, especially learning about impact-first businesses from renowned figures such as Professor Muhammad Yunus and other guest lecturers.
During my undergraduate studies in International Business, I conducted research in Brazil, exploring the interactions between mining firms and local populations in the Amazon. This highlighted the complexities of for-profit engagement with local communities, NGOs and nonprofits. Later, during my tenure at the UN, I researched digital skills in Asia and the Pacific. This role further fuelled my passion for creating impactful solutions.
At Boston Consulting Group in London, while organising volunteering activities, I recognised a significant training gap in the nonprofit sector. Businesses often limit their engagement to donations or single-day volunteering events, missing opportunities for meaningful collaboration. I envisioned a platform that enables businesses to engage deeply with nonprofits, delivering tangible learning and social impact. This vision culminated in the creation of be/impact, which uses our Teach-To-Learn model to empower employees to teach the skills they learn through corporate training to nonprofits. This improves knowledge retention and generates significant social value.
Currently be/impact is actively welcoming nonprofits to join our community and apply for training on the platform.
Entrepreneurship
LSE played a pivotal role in shaping my entrepreneurial journey. Joining the Entrepreneurship Society and winning a hackathon on property rights for displaced people in conflict zones, exposed me to entrepreneurial thinking and connected me with the LSE Generate initiative.
The vibrant campus environment — full of like-minded individuals eager to start businesses — was incredibly motivating. This is where the concept of be/impact was born: a platform that empowers employees to “be impactful, be a role model, and be a teacher.” Participating in various competitions strengthened my desire to become an entrepreneur, even as I initially pursued opportunities at the UN.
Looking back
One standout memory is the lifelong friendships I formed at LSE. Despite the short duration of my Master’s programme, these relationships remain an essential part of my personal and professional life.
Another highlight was meeting Kate Raworth, author of Doughnut Economics. Her guest lecture, which inspired me to apply to LSE, marked the start of an exciting academic journey. Getting my book signed by her was a particularly memorable moment.
Signing the Pledge
I am deeply committed to enabling more students to experience the opportunities I had at LSE. Every visit to the campus and engagement with LSE Generate reignites my inspiration. By supporting the entrepreneurial spirit at LSE, we can foster innovative solutions to global challenges.
Advice for fellow alumni
Manifest your goals. After my time at the UN, I created a 10-year plan that included starting my own company by year five. While I reviewed it occasionally, it served as a self-fulfilling promise and kept me accountable.
Another piece of advice came from a founder before I launched be/impact: “Julian, the only difference between you and other founders is that they did, and you did not—so far.” This encouragement was instrumental in taking the leap.
Be/Part of the Change
be/impact is actively seeking nonprofits to join its platform, along with businesses interested in creating meaningful social impact. Its Teach-To-Learn model transforms corporate training into impactful learning opportunities that benefit both employees and society. Together, the platform aims to bridge the gap between sectors, enhance learning outcomes, and drive social change. As part of this effort, be/impact will launch a series of roundtables in 2025. Those interested in participating as speakers are encouraged to reach out to Julian. To learn more, visit the website or contact Julian directly.
Visit be/impact
Contact Julian