MSc Marketing

Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply analytics to drive marketing success. You’ll also examine the wider business context in which marketing teams operate and the role of marketing in driving strategic organisational objectives.

You can tailor your studies to suit your interests and career goals, with a choice of optional courses from across LSE. A practical project enables you to apply your learning to solve a real-world consulting problem and develop your professional skills as a marketer.

The programme’s unique blend of human insight, analytical expertise and business acumen will set you apart from other marketing graduates. You’ll gain the tools to create evidence-based solutions to ever-changing marketing challenges facing businesses worldwide.

Whether you’re looking to advance your marketing career, move into marketing or even launch your own venture, this programme equips you with all the skills you’ll need to achieve success.

LSE is ranked sixth in the world for social sciences and management. So, you’ll be studying in a globally renowned learning environment with world-class academics.

Read more about the LSE student experience on our student blog, The Student Lens.

GRE/GMAT requirement

GMAT or GRE is recommended for all applicants and is required for applicants without a UK undergraduate or graduate degree. For those with a UK undergraduate or graduate degree, a good GMAT/GRE score, although not a requirement, will significantly enhance your chances of being admitted.

GMAT median score for cohort 2022/23 was 720.

More about GMAT/GRE

Students are required to attend an introductory course in early September, before the beginning of the programme.

This is designed to give essential context to the specialist marketing knowledge which you will develop throughout the programme, in order to build your understanding of the strategic role marketing management plays in driving business.

In addition to the core courses below, you'll tailor your programme according to your own interests and career goals with optional elective courses.

You'll have the opportunity to select from a choice of specialist marketing elective courses, as well as options to expand your knowledge with elective courses from the LSE Department of Management, covering a range of broader topics relevant for marketing managers today.

Our mission

Welcome to the Department of Management. Our mission is to inspire superior management practices by fostering a comprehensive understanding of individuals, teams, organisations, and markets, along with the psychological, social, political, and technological contexts that influence them.

By studying with us, you'll gain access to a world-leading centre for education and research, uniquely positioned within a world-class social science institution at the heart of a truly global city.

The environment

Join a vibrant intellectual community comprising world-renowned faculty, astute students, dedicated and responsive professional services staff, and high achieving alumni. Through pioneering research and high-level teaching, you'll receive comprehensive, intensive, and rigorous methodological training to help you become an expert in your specialist fields.

The rich and culturally diverse learning environment at LSE’s Department of Management, will not only enrich your experience through developing a broad perspective and understanding, but also unlock an invaluable network of global peers.

Create a better world

We go beyond the boundaries of a traditional business school by integrating diverse disciplines such as economics, marketing, data, and analytics. Our comprehensive approach ensures that students gain a profound and multifaceted understanding of the business world, equipping them with the skills and knowledge to excel in a dynamic global environment.

Join us in our vision to create a better world, where a profound understanding of management drives positive change in both business and society.

Discover more about our programmes and research.

Department of Management

Who's who

Heather Kappes

Programme Director

Amitav Chakravarti

Course leader

Your application will be considered on its academic merits. An offer of a place may be conditional on attending additional courses and/or passing qualifying examinations at a suitable standard, in addition to your degree. You should note that there are always many more applications than places available at LSE and possession of the minimum entrance requirements does not guarantee that you will be offered admission. It's therefore in your interests to apply as early as possible.

We welcome applications from all suitably qualified prospective students. At LSE, we want to recruit students with the best academic merit, potential and motivation, irrespective of background.

We carefully consider each application and take into account all the information included on your application form, such as your:

• academic achievement (including predicted and achieved grades)
• statement of academic purpose
• two academic references
• CV
• GRE/GMAT.

See further information on supporting documents and check if you're exempt from taking the GRE/GMAT.

You may need to provide evidence of your English language proficiency. See our English language requirements.

Speak to an Admissions specialist

If you have any queries which are not answered on the website or would like to chat with an admissions specialist, we run one-to-one Zoom chats on a weekly basis for prospective students and offer holders:

• Book a one-to-one session (prospective students)
• Book a one-to-one session (offer holders)

Contact us

With questions related to your application or the admissions process, please check our admissions frequently asked questions page.

If you have any queries which are not answered on the website, please contact the Programme and Admissions Team at dom.msc.admissions@lse.ac.uk.

The LSE Department of Management attracts outstanding students from a diverse range of international backgrounds each year, and the MSc Marketing programme is designed to bring a variety of global perspectives to the classroom.

We expect to welcome students from a broad mix of academic backgrounds, including those with previous marketing experience, as well as those wishing to make a career transition from another field.

The programme is designed for graduates with a little work experience, as well as those who have yet to begin their career, to give a solid foundation to launch or accelerate a career in marketing.

Read more about the LSE student experience on our student blog, The Student Lens.

Applications for this programme are considered on a rolling basis. This means that applications will close once the programme is full.

There is no fixed deadline. However, if you’d like to be considered for any funding opportunities, you must submit your application (and all supporting documents) by the funding deadline. See the fees and funding section below for more details.

For this programme, all students pay the same tuition fees, regardless of their fee status.

Deposit

To secure a place on the programme offer holders will be required to pay a deposit of 10% of the tuition fee within six weeks of receiving their offer.

For this programme, all students pay the same tuition fees, regardless of their fee status.

Deposit

To secure a place on the programme offer holders will be required to pay a deposit of 10% of the tuition fee within six weeks of receiving their offer.

Half-unit courses can be assessed by two hour unseen examinations, coursework assignments, class participation or group/individual project work.

You can view indicative details of hours and assessment for all courses listed in the online Programme Regulations.

Career development

Whether you're looking for a way to take the next step in your existing marketing career, wishing to change your career path and move into marketing management from another field, or working toward launching your own entrepreneurial venture, this programme will provide the intellectual and practical skills to enable you to drive your career forward.

You'll graduate as a well-rounded marketing profession, with a rigorous scientific approach to data analysis, coupled with a nuanced and insightful understanding of customers, giving you the ability to drive strategic marketing success. Alongside this you'll build your professional talents with core courses developing your team working and communication skills, and consolidating your fundamental understanding of the marketing industry.

Graduate destinations

Graduates from the LSE Department of Management have gone on to successful careers in a range of industries and leading organisations worldwide.

Here are some examples of the companies and organisations which our alumni now work for:

• Accenture
• Air France
• Amazon
• Barclays
• BBC
• Boston Consulting Group
• Bank of China
• Bloomberg
• Chevron
• Christian Dior
• Coca Cola
• Deliveroo
• Deloitte
• Google
• HSBC
• Jaguar Landrover
• KPMG
• Nestle
• PwC
• Unilever
• UBS

Our Careers Alumni and Employer Relations (CAER) team support you in preparation for whichever path you choose to follow beyond LSE. Complementing your academic programme, we engage you with our 24,000 strong alumni community and connect you with CEMS corporate and social partners such as Gartner, Accenture, Merlin Entertainments, Grow Movement and European Space Agency.

We work alongside you each step of the way; from researching different sectors and opportunities available, to identifying internships, jobs or further study, and then navigating the application and interview process.

Take advantage of one-to-one careers appointments (that continue when you're a graduate), complemented by a wide range of events and engagements throughout the duration of your programme, including:

• industry-focused alumni panels
• alumni and employer networking evenings
• employer skills seminars
• business projects
• office visits
• mock assessment centres/interviews
• careers skills boot camps.

All Department of Management students have access to the services of our team in addition to the support of the central LSE Careers team, who support the wider university.