MY461      Half Unit
Social Network Analysis

This information is for the 2024/25 session.

Teacher responsible

Dr Milena Tsvetkova

Availability

This course is available on the MPA in Data Science for Public Policy, MSc in Applied Social Data Science, MSc in Data Science, MSc in Econometrics and Mathematical Economics, MSc in Human Geography and Urban Studies (Research), MSc in Media and Communications (Data and Society), MSc in Social Research Methods, MSc in Statistics, MSc in Statistics (Financial Statistics), MSc in Statistics (Financial Statistics) (Research), MSc in Statistics (Research), MSc in Statistics (Social Statistics) and MSc in Statistics (Social Statistics) (Research). This course is available as an outside option to students on other programmes where regulations permit.

This course is not controlled access. If you register for a place and meet the prerequisites, if any, you are likely to be given a place.

Course content

This course focuses on data about connections, forming structures known as networks. Networks and network data describe an increasingly vast part of the modern world, through connections on social media, communications, financial transactions, and other ties. This course covers the fundamentals of network structures, network data structures, and the analysis and presentation of network data. Students will work directly with network data, and structure and analyse these data using R.

Social networks have always been at the centre of human interaction, but especially with the explosive growth of the internet, network analysis has become increasingly central to all branches of the social sciences. How do people influence each other, bargain with each other, exchange information (or germs), or interact online? A diverse array of deep questions about human behaviour can only be answered by examining the social networks encompassing and shifting around us. Network analysis has emerged as a cross-disciplinary science in its own right, and has in fact proven to be of even greater generality and broader applicability than just the social, extending to ecology, physics, genetics, computer science, and other domains.

This course will examine the key papers in the development of social network analysis, and will develop the theory and methodological tools needed to model and predict social networks and use them in social sciences as diverse as sociology, political science, economics, health, psychology, history, or business. The core of the course will comprise the essential tools of network analysis, from centrality, homophily, and community detection, to random graphs, network formation, and information flow. Alongside this we will read a series of substantive and seminal papers, shaped in part by the interests of the students and their various backgrounds, with a particular focus on the difficult task of causal inference in social networks. The course will also provide an introduction to network modelling, analysis and visualisation using R.

Teaching

This course is delivered through a combination of classes and lectures totalling a minimum of 25 hours across Winter Term.

This course has a reading week in Week 6 of WT.

Formative coursework

Students will be expected to produce 1 problem set in the WT.

Type: Structured formative problem set in one of the weeks will build on what was covered in the staff-led lab session, to be completed by the student outside of class. Answers should be formatted and submitted for assessment. 

Indicative reading

  • Newman, M.E.J. (2010). Networks: An introduction. Oxford, UK: Oxford University Press.
  • Scott, J. (2017). Social Network Analysis. Los Angeles: SAGE. 4th edition. 
  • Easley, D., and Kleinberg, J. (2010). Networks, Crowds, and Markets: Reasoning about a highly connected world. New York: Cambridge University Press.

Assessment

Problem sets (45%) and take-home assessment (55%) in the WT.

Three summative problem sets will be marked in the WT. These will constitute 45% of the final overall mark.

Key facts

Department: Methodology

Total students 2023/24: 56

Average class size 2023/24: 15

Controlled access 2023/24: No

Value: Half Unit

Guidelines for interpreting course guide information

Course selection videos

Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.

Personal development skills

  • Self-management
  • Team working
  • Problem solving
  • Application of information skills
  • Communication
  • Application of numeracy skills
  • Specialist skills