Prof Connson Locke and Dr Aurelie Cnop, Organisational Behaviour

Prof Om Narasimhan, Marketing

This course is compulsory on the MSc in Social Innovation and Entrepreneurship. This course is not available as an outside option.

The course is a rigorous examination of key insights, concepts and theoretical frameworks that are essential in understanding social innovation and enterprises from the perspectives of Marketing and Organisational Behaviour (OB). Students learn to understand, synthesise and relate these insights, concepts and theoretical frameworks to real-life phenomena and problems through interactive lectures, cases, and empirical studies. In a very practical sense, students will test this knowledge by application to cases relating to different types of social enterprises as well as by applying to social change in relation to such topics as motivation, team management, and organizational culture, in the Organisational Behaviour portion of the course, and segmentation, positioning and product adoption in the Marketing portion of the course.

More specifically, students learn:

• Key theoretical approaches (through the lenses of Organisational Behaviour and Marketing) to understanding social innovations and entrepreneurship;
• Empirical findings on how Organisational Behaviour and Marketing aspects of social innovations and enterprises are associated with social impact;
• A rigorous synthesis of the most important Organisational Behaviour and Marketing insights, concepts, and theoretical approaches to set-up, manage, and scale up social innovation and enterprises;
• How to relate theoretical and methodological insights, concepts and frameworks for social innovation and enterprise to real world phenomena and social problems through applied case-based analysis in both Organisational Behaviour and Marketing;
• Essential knowledge and tools for the capstone/dissertation course.

30 hours of seminars in the AT.

Five weeks (15hrs) will focus on Organisational Behaviour and five weeks (15hrs) will focus on Marketing .

For the Organisational Behaviour portion of the course, students will be expected to provide a written answer (maximum 1000 words) to any one of the cases assigned for class discussion. As the respective cases will be discussed in the class sessions for which they have been assigned, the individual write-up must be submitted at the beginning of the class session. For the Marketing portion of the course, students will be required to answer questions on a specific case.

• Madeline Powell, Stephen P. Osborne, "Can Marketing contribute to sustainable social enterprise?", Social Enterprise Journal, (2015) Vol. 11 Iss: 1, pp. 24-46.
• Bargsted, M., Picon, M., Salazar, A., & Rojas, Y. (2013). Psychosocial characterization of social entrepreneurs: A comparative study. Journal of Social Entrepreneurship, 4(3),331–346.
• Davis, G. & White, C. (2015). How your company can change the world. Harvard Business Review (5), 48-55.

Essay (50%, 2000 words) and take-home assessment (50%) in the WT.

Essay (Organisational Behaviour), take-home assessment (Marketing).