MG4E7
Business Fundamentals
This information is for the 2024/25 session.
Teacher responsible
Heather Kappes MAR 6.21
Availability
This course is compulsory on the MSc in Marketing. This course is not available as an outside option.
This is a non-assessed introductory course.
Course content
The aim of the introductory Core is to deliver some critical prerequisites to incoming MSc Marketing students. For instance, a portion of the time is intended to impart basic knowledge in analytics/statistics in preparation for core courses. Other portions of the time will assist in career planning and how to get the most out of the programme.
Teaching
Roughly 12 hours of teaching over one week prior to the Autumn Term. Full details of this will be sent to offer holders as part of their offer pack. The schedule will also include a full programme of activities and talks designed to welcome you to the LSE and the MSc Marketing programme.
In its Ethics Code, LSE upholds a commitment to intellectual freedom. This means we will protect the freedom of expression of our students and staff and the right to engage in healthy debate in the classroom.
Formative coursework
No formal assessment.
Indicative reading
Statistics: Statistics: Anderson, D., Sweeney, D., Williams, T., Freeman, J., Shoesmith, E. (2009). Statistics for Business and Economics (2nd edition), Hampshire: Cengage Learning.
Huff (1991). How to Lie with Statistics. Penguin.
Accounting: Boakes, K. (2010). Reading and Understanding the Financial Times. (2nd edition), Harlow: FR Prentice Hall; and Parker, R. (2007). Understanding Company Financial Statements. (6th edition), London: Penguin.
Quantitative Skills: Hammond, P. and Sydsaeter, K. (2002). Essential Mathematics for Economic Analysis. Prentice Hall; and Jacques, I. (2010). Mathematics for Economics and Business. (7th edition), Pearson.
Writing skills: Wallace, M. and Wray, A. (2011). Critical Reading and Writing for Undergraduates (2nd edition), London: Sage.
Assessment
No formal assessment.
Key facts
Department: Management
Total students 2023/24: 62
Average class size 2023/24: Unavailable
Controlled access 2023/24: No
Value: Non-credit bearing
Course selection videos
Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.
Personal development skills
- Leadership
- Self-management
- Team working
- Problem solving
- Application of information skills
- Communication
- Application of numeracy skills
- Commercial awareness
- Specialist skills