MG212      Half Unit
Marketing

This information is for the 2024/25 session.

Teacher responsible

Dr Heather Kappes MAR.6.21

Availability

This course is available on the BSc in Accounting and Finance, BSc in Management, International Exchange (1 Term) and International Exchange (Full Year). This course is available as an outside option to students on other programmes where regulations permit and to General Course students.

This course has a limited number of places (it is capped).

Course content

The course will introduce basic marketing concepts including customer behaviour; segmentation, targeting and positioning; product management and diffusion; pricing, placement and promotion; and marketing relationships.

Teaching

20 hours of lectures and 10 hours of classes in the WT.

Teaching hours in the WT will be commensurate with a usual half unit undergraduate course.

This course includes a reading week in Week 6 of Winter Term, in line with departmental policy.

In its Ethics Code, LSE upholds a commitment to intellectual freedom. This means we will protect the freedom of expression of our students and staff and the right to engage in healthy debate in the classroom.

Formative coursework

Formative feedback will be provided on group presentations of a project that forms the basis for the individual submissions.

Indicative reading

Indicative readings:

Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.

Kotler and Keller (2009) Marketing Management, Pearson PrenticeHall.

Lambin, J-J, Chumpitaz, R. and Schuiling, S. (2007) Market Driven Management: Strategic and Operational Marketing, Palgrave Macmillan.

Assessment

Report (85%) and class participation (15%) in the WT.

Individual submission of a marketing report, informed by group work completed during the term.

Key facts

Department: Management

Total students 2023/24: 265

Average class size 2023/24: 17

Capped 2023/24: Yes (272)

Value: Half Unit

Guidelines for interpreting course guide information

Course selection videos

Some departments have produced short videos to introduce their courses. Please refer to the course selection videos index page for further information.

Personal development skills

  • Self-management
  • Team working
  • Problem solving
  • Communication
  • Commercial awareness