MSc in Marketing
Programme Code: TMMK
Department: Management
For students starting this programme of study in 2023/24
Guidelines for interpreting programme regulations
Classification scheme for the award of a taught master's degree (four units)
Exam sub-board local rules
Full-year programme. Students must take four compulsory courses and options to the value of two units as shown below. Students must also complete the introductory course MG4E7 Business Fundamentals.
Please note that places are limited on some optional courses. Admission onto any particular course is not guaranteed and may be subject to timetabling constraints and/or students meeting specific prerequisite requirements.
Paper |
Course number, title (unit value) | |
Introductory Course |
MG4E7 Business Fundamentals (0.0) | |
Paper 1 |
MG4E8 Principles of Marketing (0.5) # and MG4E9 Marketing Analytics I: Consumer Analysis Fundamentals (0.5) | |
Paper 2 |
MG404 Consumer Insights: Behavioural Fundamentals (0.5) and MG4F1 Marketing Action Learning Project (0.5) # | |
Paper 3 |
Courses to the value of 1.0 unit(s) from the following: | |
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MG403 Pricing Strategy (0.5) | |
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MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5) | |
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MG4J6 Brand Strategy (0.5) | |
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MG4J7 Advanced Consumer Behaviour (0.5) | |
Paper 4 |
Courses to the value of 1.0 unit(s) from the following, subject to timetable constraints: | |
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MC403 Contemporary Issues in Media and Communications Policy (0.5) # | |
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MG403 Pricing Strategy (0.5) | |
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MG430 Firms & Markets in Emerging Economies (0.5) | |
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MG4C2 Organisational Behaviour (0.5) | |
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MG4D5 Leadership in Organisations: Theory and Practice (0.5) | |
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MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5) | |
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MG4J6 Brand Strategy (0.5) | |
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MG4J7 Advanced Consumer Behaviour (0.5) | |
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MY405 Research Design for Policy and Programme Evaluation (0.5) | |
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MY421A Qualitative Research Methods (0.5) | |
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MY421W Qualitative Research Methods (0.5) | |
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PB419 Creativity and Innovation (0.5) # (not available 2023/24) | |
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ST411 Generalised Linear Modelling and Survival Analysis (0.5) # | |
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Or any other MSc-level elective course which is offered in the School, subject to approval of the Course Leader and the Programme Director. | |
Prerequisite Requirements and Mutually Exclusive Options
# means there may be prerequisites for this course. Please view the course guide for more information.
Note for prospective students:
For changes to graduate course and programme information for the next academic session, please see the graduate summary page for prospective students. Changes to course and programme information for future academic sessions can be found on the graduate summary page for future students.