Prof Saadi Lahlou 

Dr Frédéric Basso 

This course is compulsory on the MSc in Psychology of Economic Life. This course is not available as an outside option.

Psychology of Economic Life presents a social psychological approach different and complementary to the rational choice models which depict economic actors as information processors whose behaviour can be understood independently of specific contexts.

Framed by our distinctive approach to economic psychology (articulating history of thought and contemporary analyses), The course pays particular attention to the social environments that enable and support positive behaviour change in settings characterised by cultural diversity, a need for sustainability and alternative models to growth.

Beyond Homo Economicus, we consider Homo Sapiens with its rationality, but also with its embodied, emotional, social and cultural dimensions as well as the cognitive characteristics and drives inherited from evolution. Our framework acknowledges the importance of context and socio-technical constraints but uses psychology to explain social-psychological aspects of economic phenomena.

The problem addressed by the Psychology of Economic Life is therefore to explore new ways of constructing sustainable Production-Consumption Systems, and to manage the transition from the current state to a more sustainable one, taking into account actual humans (Homo Sapiens) rather than Homo Economicus. This exploration must be informed by a realistic psychology, with a critical but practical, constructive approach and concrete application to real cases, which is the object of this course.

Michaelmas Term: 20 hours of lectures; 20 hours of seminars. Lent Term: 6 hours of lectures; 12 hours of seminars 

Students will be expected to produce one min-essay and one oral presentation that precedes each summative.

There is no single text for PB403 but one may find the following texts useful.

• Basso, F., & Krpan, D. (2023). The WISER framework of behavioural change interventions for mindful human flourishing. The Lancet Planetary Health, 7(2), e106-e108.
• Davis, J. B. (2010). Individuals and identity in economics. Cambridge University Press.
• Diamond, J. (2005). Collapse: How Societies Choose to Fail or Succeed. New York: Penguin Books.
• Goffman, E. (1959). The Presentation of Self in Everyday Life. New York: Doubleday Anchor books.
• Graeber, D., & Wengrow, D. (2021). The dawn of everything: A new history of humanity. Penguin UK.
• Herrmann-Pillath, C., & Hederer, C. (2022). A New Principles of Economics: The Science of Markets. Taylor & Francis.
• Himmelweit, H. T. & Gaskell G. (1990). Societal Psychology. London: Sage Publications, Inc.
• Johansson, T. (2000). Social Psychology and Modernity. Buckingham & Philadelphia: Oxford University Press.
• Kahneman, D. (2011). Thinking, Fast and Slow. New York: Farrar, Straus and Giroux.
• Lahlou, S. (2022). How to change consumer behaviours. In Proceedings of the Nutrition Society (Vol. 82, Issue 1, pp. 27–28). Cambridge University Press. https://doi.org/10.1017/S0029665122002877Lahlou, S. (2017) Installation Theory. The Societal Construction and Regulation of Individual Behaviour. Cambridge: Cambridge University Press.
• Laland, K. N., & Brown, G. R. (2011). Sense and Nonsense: Evolutionary Perspectives on Human Behaviour. Oxford University Press.
• Lewis, A. (Ed.). (2008). The Cambridge Handbook of Psychology and Economic Behaviour. Cambridge: Cambridge University Press.
• Lewis, A., Webley, P., & Furnham, A. (1995). The New Economic Mind. Hemel Hempstead: Harvester/ Wheatsheaf Books.
• Mead, G. H. (1934). Mind, Self & Society: From the Standpoint of a Social Behaviorist. Chicago: The University of Chicago press.
• Nelson, J. A. (2018). Economics for humans. University of Chicago Press.
• Raworth, K. (2017). Doughnut economics: seven ways to think like a 21st-century economist. Chelsea Green Publishing.
• Stafford, C. (2020). Economic life in the real world: logic, emotion and ethics. Cambridge University Press.
• Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving Decisions about Health, Wealth, and Happiness. New Haven & London: Yale University Press.
• Tukker, A., Emmert, S., Charter, M., Vezzoli, C., Sto, E., Andersen, M. M., ... & Lahlou, S. (2008). Fostering change to sustainable consumption and production: an evidence based view. Journal of Cleaner Production, 16(11), 1218-1225.
• Webley, P., Burgoyne, C., Lea, S., & Young, B. (2001). The Economic Psychology of Everyday Life. Hove & Philadelphia: Psychology Press.

Essay (50%, 2000 words) in the AT.
Essay (50%, 5000 words) in the WT.

The 2000-word PB403 essay is an individual essay which will be marked separately. The 5000-word PB403 essay is written in groups, which will be marked collectively, with an individual modulation reflecting respective contribution to the group work.