PB450E Half Unit
Behavioural Science and Policy
This information is for the 2020/21 session.
Teacher responsible
Prof Paul Dolan CON 5.19
Availability
This course is compulsory on the Executive MSc in Behavioural Science. This course is not available as an outside option.
Course content
This course aims to introduce students to the main concepts and tools of the growing fields of behavioural science. The course covers the following topics: What is behavioural science?; What are preferences to economists and psychologists?; Dual-process models of behaviour and the role of the unconscious mind; Dual processing into policy using the MINDSPACE checklist; the role of emotions in decision making; compensating behaviours; breaking and creating habits. Students will develop an understanding of how people make decisions across a variety of contexts and the importance of understanding decisions for designing policy in both public and private organisations. We will cover canonical texts and ideas from behavioural science such as Kahneman & Tversky and Thaler & Sunstein, and we will also introduce students to cutting-edge research within behavioural science including recent work by our own faculty.
Teaching
14 hours of lectures and 8 hours of seminars in the LT.
Formative coursework
Students will be expected to produce 1 essay in the LT.
There will also be formative exercises in the seminars.
Indicative reading
Dolan, P. (2014). Happiness by design: finding pleasure and purpose in everyday life. London: Allen Lane.
Kahneman, D. (2011). Thinking Fast and Slow. London: Penguin Books
Gneezy U, Meier S, Rey-Beil P (2011), “When and Why Incentives (Don’t) Work to Modify Behavior”, Journal of Economic Perspectives, 25(4):191-210.
DellaVigna, S. (2007). "Psychology and Economics: Evidence from the Field". NBER Working Paper No. 13420.
Dolan, P., Hallsworth, M., Halpern, D., King, D., Metcalfe, R., Vlaev, I. (2012). "Influencing Behaviour: The mindspace way". Journal of Economic Psychology, 33 (1): 264-277.
Dolan, P., Galizzi, M. (2015). "Like ripples on a pond: Behavioural spillovers and their implications for research and policy". Journal of Economic Psychology, 47: 1-16.
Assessment
Coursework (100%, 4000 words) in the LT.
Important information in response to COVID-19
Please note that during 2020/21 academic year some variation to teaching and learning activities may be required to respond to changes in public health advice and/or to account for the situation of students in attendance on campus and those studying online during the early part of the academic year. For assessment, this may involve changes to mode of delivery and/or the format or weighting of assessments. Changes will only be made if required and students will be notified about any changes to teaching or assessment plans at the earliest opportunity.
Key facts
Department: Psychological and Behavioural Science
Total students 2019/20: 1
Average class size 2019/20: Unavailable
Controlled access 2019/20: No
Value: Half Unit
Personal development skills
- Leadership
- Self-management
- Team working
- Problem solving
- Application of information skills
- Communication
- Application of numeracy skills
- Commercial awareness
- Specialist skills
