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MSc in Strategic Communications

Programme Code: TMSTRCOM

Department: Media & Communications

For students starting this programme of study in 2017/18

Guidelines for interpreting programme regulations

Classification scheme for the award of a taught master's degree (four units)
Exam sub-board local rules

Full-year programme. Students must take four compulsory courses, courses to the value of one unit and a dissertation as shown below.

Please note that places are limited on some optional courses. Admission onto any particular course is not guaranteed and may be subject to timetabling constraints and/or students meeting specific prerequisite requirements.

Paper

Course number, title (unit value)

Paper 1

MC408 Theories and Concepts in Media and Communications I (Key concepts and interdisciplinary approaches) (0.5) and MC4M1 Methods of Research in Media & Communications (including Qualitative & Quantitative Analysis) (0.5)

Paper 2

MC431 Critical Approaches to Strategic Communications (0.5) and MC432 Strategic Communication in Practice: Professional Perspectives (0.5)

Paper 3

Courses to the value of 1.0 unit(s) from the following:

 

MC402 The Audience in Media and Communications (0.5)

 

MC404 Political Communication in Democracies (0.5)

 

MC425 Interpersonal Mediated Communication (0.5)

 

MC429 Humanitarian Communication: vulnerability, discourse and power (0.5)

 

MC434 Digital Platforms and Media Infrastructures (0.5) #

 

MG479 Information Systems for the Public Sector: Digital Government and Service Innovation (0.5)  (not available 2018/19)

 

MG4B3 International Marketing: A Strategic Approach (0.5)

 

MG4F2 Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (0.5)

 

MG4F3 New Media Marketing: Managing Online and Social Media (0.5) #

 

PB402 Organisational Social Psychology (1.0)

 

PB418 Corporate Communications (0.5)

 

PB427 Organisational and Social Decision Making (0.5)

 

Any other course which is offered in the School at master's level, subject to the consent of the candidate's programme director.

Paper 4

MC499 Dissertation: Media and Communications (1.0)

# means there may be prerequisites for this course. Please view the course guide for more information.

Note: Students can take no more than one full unit of courses from outside the Department of Media and Communications (non MC-prefixed courses).

Note for prospective students:

For changes to graduate course and programme information for the next academic session, please see the graduate summary page for prospective students. Changes to course and programme information for future academic sessions can be found on the graduate summary page for future students.