MSc in Strategic Communications
Programme Code: TMSTRCOM
Department: Media & Communications
This information is for the 2017/18 session.
Guidelines for interpreting programme regulations
Classification scheme for the award of a taught master's degree (four units)
Exam sub-board local rules
Full-year programme. Students must take four compulsory courses, courses to the value of one unit and a dissertation as shown below.
Paper |
Course number and title | |
|---|---|---|
1 |
Theories and Concepts in Media and Communication I (Key concepts and interdisciplinary approaches) (H) | |
Methods of Research in Media & Communications (including Qualitative & Quantitative Analysis) (H) | ||
2 |
Critical Approaches to Strategic Communications (H) | |
Strategic Communications in Practice: Professional Perspectives (H) | ||
3 |
Courses to the value of one unit from the following: | |
The Audience in Media and Communications (H) | ||
Political Communication (H) | ||
Interpersonal Mediated Communication (H) (not available 2017/18) | ||
Humanitarian Communication: vulnerability, discourse and power (H) (not available 2017/18) | ||
Digital Platforms and Media Infrastructures: Societal Issues (H) | ||
Information Systems for the Public Sector: Digital Government and Service Innovation (H) | ||
International Marketing: A Strategic Approach (H) | ||
Marketing Analytics II: Analytics for Managing Innovations, Products and Brands (H) | ||
New Media Marketing: Managing Online and Social Media (H) | ||
Organisational Social Psychology (H) | ||
Corporate Communications (H) | ||
Organisational and Social Decision Marking (H) | ||
Any other course which is offered in the School at master's level, subject to the consent of the candidate's programme director. | ||
4 |
Dissertation: Media and Communications | |
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Note: Students can take no more than one full unit of courses from outside the Department of Media and Communications (non MC-prefixed courses) | ||
Note for prospective students:
For changes to graduate course and programme information for the next academic session, please see the graduate summary page for prospective students. Changes to course and programme information for future academic sessions can be found on the graduate summary page for future students.
