PS438 Half Unit
Corporate Communications
This information is for the 2017/18 session.
Teacher responsible
Dr Ben Shenoy, KSW.5.13
Availability
This course is available on the CEMS Exchange, Global MSc in Management, Global MSc in Management (CEMS MIM), Global MSc in Management (MBA Exchange), MBA Exchange, MSc in Human Resources and Organisations (Organisational Behaviour), MSc in Organisational and Social Psychology, MSc in Psychology of Economic Life, MSc in Social and Cultural Psychology, MSc in Social and Public Communication and MSc in Strategic Communications. This course is available with permission as an outside option to students on other programmes where regulations permit.
Students from other programmes may access this course subject to availability.
Course content
The different activities encompassed by the concept of corporate communication affect each one of us in various guises: as employees, customers, citizens, investors or, more generally, as observers of today's world. It is therefore essential to develop a critical understanding of the different practices associated with corporate communication. Future practitioners also need this critical perspective so as to understand better the challenges involved in the development and implementation of corporate communication programmes. The objectives of the course are two-fold: 1) to provide an introduction to corporate communication, here understood as a set of activities undertaken by organisations in order to establish favourable corporate images and reputations with all of an organisation's stakeholder groups; and 2) to underline how a better understanding of key social psychological concepts can contribute to the overall management and effectiveness of organisations and corporate communication.
This course is designed to apply relevant social psychological theory to gain insight into the changing world of corporate communication.
Teaching
15 hours of lectures and 5 hours of seminars in the LT.
Formative coursework
Students will be expected to produce 1 case study in the LT.
Indicative reading
J Cornelissen, Corporate Communications: A Guide to Theory and Practice. Sage, 2014; J M T Balmer & A Stephen (eds), Revealing the Corporation: Perspectives on Identity, Image, Reputation and Corporate Branding, Routledge, 2002; Harvard Business Review on Crisis Management, Harvard School Press, 2000; C B M Van Riel & C J Fombrun, Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management, Routledge, 2007. Ashforth, B.E., & Mael, F. (1989). Social identity theory and the organisation. Academy of Management Review, 14, 20-39. Kramer, R.M. (2010). Collective trust within organisations: conceptual foundation and empirical insights, Corporate Reputation Review, 13, 82-97. Hewstone, M.W., Strobe, W. and Jonas, K. (eds) (2012) Introduction to Social Psychology, 5th Edn. Oxford: Blackwell. Chapters 1, 12 and 13); Hogg, M.A. and Vaughan, G.M. (eds) (2012) Social Psychology, 6th Edn. Harlow: Prentice Hall. Chapters 5, 6, 7, 8, 9 and 15.
Assessment
Essay (100%, 3000 words) in the LT.
Student performance results
(2013/14 - 2015/16 combined)
Classification | % of students |
---|---|
Distinction | 17.7 |
Merit | 66.7 |
Pass | 15.6 |
Fail | 0 |
Key facts
Department: Psychological and Behavioural Science
Total students 2016/17: 68
Average class size 2016/17: 16
Controlled access 2016/17: Yes
Lecture capture used 2016/17: Yes (LT)
Value: Half Unit
Personal development skills
- Self-management
- Team working
- Communication
- Commercial awareness
- Specialist skills
Course survey results
(2013/14 - 2015/16 combined)
1 = "best" score, 5 = "worst" scoreThe scores below are average responses.
Response rate: 71%
Question |
Average | ||||||
---|---|---|---|---|---|---|---|
Reading list (Q2.1) |
2 | ||||||
Materials (Q2.3) |
2.1 | ||||||
Course satisfied (Q2.4) |
1.9 | ||||||
Lectures (Q2.5) |
1.9 | ||||||
Integration (Q2.6) |
2.1 | ||||||
Contact (Q2.7) |
2 | ||||||
Feedback (Q2.8) |
2.1 | ||||||
Recommend (Q2.9) |
|