MC404 Half Unit
Political Communication
This information is for the 2013/14 session.
Teacher responsible
Dr Nicholas Anstead STC. S111
Availability
This course is compulsory on the MSc in Politics and Communication. This course is available on the MSc in Global Media and Communications (LSE and Fudan), MSc in Global Media and Communications (LSE and USC) and MSc in Media and Communications (Media and Communications Governance). This course is not available as an outside option.
It is available to other students from the Department of Media and Communications, and to students from the Department of Government, although places are limited.
Course content
The aim of the course is to examine the relationship between the media and political processes. It offers a critical review of key aspects of contemporary theory and research in political communications. It examines a range of interconnected issues concerning the politics/media relationship: media and political influence; political marketing; branding and news management; political reporting; media and public knowledge; the 'crisis' of current civic communications and public diplomacy.
Teaching
10 hours of lectures and 10 hours of seminars in the MT.
Formative coursework
All students are expected to complete advance reading, prepare seminar presentations, and submit one essay of 1,500 words.
Indicative reading
Allan, S. (Ed) (2005) Journalism: Critical Issues, Berkshire, Open University Press; Bennett, W.Lance and Enteman, R. (Eds) (2001) Mediated Politics: Communication in the Future of Democracy, Cambridge University Press; Davis, A. (2007) The mediation of power: a critical introduction, New York: Routledge; Graber, Doris (Ed) (2007) Media Power in Politics, 5th edn; Esser, F. and Pfetsch, B. (Eds) (2004) Comparing Political Communications, New York, Cambridge University Press; Issenberg, S. (2012). The Victory Lab: The Secret Science of Winning Campaigns: Crown; McNair, B. (2007) An Introduction to Political Communications, London: Routledge; Norris, P. (2000) Virtuous Circle, Cambridge University Press; Negrine, R. and Stanyer, J. (Eds) (2007) The Political Communication Reader, Routledge; Scammell, M. and Semetko, H. Media, Journalism and Democracy: A Reader, Ashgate; Scammell, M. (1995) Designer Politics, Basingstoke, Macmillan; Swanson, D. and Mancini, P. (Eds) (1996) Politics, Media and Modern Democracy.
Assessment
Essay (100%, 3000 words) in the MT.
To be submitted in week 2 of Lent Term.
Teachers' comment
Key facts
Department: Media & Communications
Total students 2012/13: 67
Average class size 2012/13: 13
Value: Half Unit
Personal development skills
- Self-management
- Team working
- Application of information skills
- Communication
- Application of numeracy skills
- Commercial awareness
- Specialist skills
The course focuses on how politicians communicate with the public, and what developments in this area mean for democracy.
Students' comments
"I appreciate that all thoughts are being heard, in a polite way. Very active and interesting!"