Professor Yiqun Geng

Professor Yiqun Geng

Visiting Professor

Department of Media and Communications

Languages
Classical Chinese, English
Key Expertise
Media and youth; Media education

About me

Yiqun Geng is a Professor at Institute of Communication Studies, Communication University of China, Ph D in International and communication studies. Her research areas are media education, international and comparative education, and international communication studies. She has published four monographs,four translation books and more than 25 book chapters, and nearly 60 papers in peer reviewed journals. She has finished a research project supported by National Social Science Fund, and a project supported by Ministry of Education. She is also a participant of over 25 research projects at the national level. She was a visiting scholar at University of California-Los Angeles, and University of Pittsburgh in the U. S., and Vrije Universiteit Brussel in Belgium. 

Expertise Details

Media and youth; Media education; Media audiences; digital literacy and AI literacy; Media and information literacy; International and comparative education; International communication; Global media

Publications

Monographs in Chinese

  • Geng, Yiqun (2021). A Comparative Study on Media Literacy Education in Schools of Nine Countries, Beijing: Communication University of China Press.
  • Geng, Yiqun (2017). Research into Faculty Performance Evaluation System in Research Universities in China, Beijing: Intellectual Property Press.
  • Geng, Yiqun (2011). Freedom and Harmony: A Study on Faculty Academic Ecology, Beijing: Intellectual Property Press.
  • Geng, Yiqun (2007). A Study on the Institutional Environment of the Academic Profession in the American Research Universities, Beijing: Beijing Press.

 Journal Articles in Chinese

  • Geng, Yiqun (2020). New Development of Media Literacy in the Background of Infodemic: Overseas Experience and China Strategies, News and Writing (Xinwen yu xiezuo) (8): 13-23.
  • Geng, Yiqun & Yang, Meng (2020). An Analysis on Media and Information Literacy Education Policy in Compulsory Education in Sweden from the Perspective of Digital Strategy, International and Comparative Education (Bijiao jiaoyu yanjiu)(6): 35-42.
  • Geng, Yiqun (2018). An Exploration on Establishing High Quality International Virtual Universities Based on the Belt and Road Initiative, University Education Science (Daxue jiaoyu kexue)(5): 74-80.
  • Geng, Yiqun & Huang, Si (2018). The Evolution of Media Literacy Policies of United Nations Educational, Science and Cultural Organization, Modern Communication (Journal of Communication University of China) (Xiandai chuanbo, zhongguo chuanmei daxue xuebao)(7): 163-168.
  • Geng, Yiqun (2017). Principles, Path and Characteristics of Performance Evaluation on Faculty Involving Interdisciplinary Research in Research Universities in the U. S., Modern Education Management (Xiandai jiaoyu guanli)(4): 41-45.
  • Geng, Yiqun & Wang, Pengfei (2016). The Evolution of European Union Media Literacy Policies in Digital Age. Modern Communication (Journal of Communication University of China) (Xiandai chuanbo, zhongguo chuanmei daxue xuebao)(1): 147-151.
  • Geng, Yiqun (2015). Character Strength Leads to Academic Strength and Social Advantage. Shanghai Education (Shanghai jiiaoyu)(06): 54-55.
  • Geng, Yiqun & Xu, Yue (2014). The Development of Media Literacy Curriculum in Foreign Countries and Its Future Development During the Years of 2003 and 2013. China Educational Technology (02): 31-37.
  • Geng, Yiqun & Wang, Shuyi (2014). An Analysis on the Approaches and Characteristics of Faculty Evaluation in Art Colleges in the US. Modern Communication (Journal of Communication University of China) (Xiandai chuanbo, zhongguo chuanmei daxue xuebao)(1): 133-135.
  • Geng, Yiqun (2014). Media Literacy Education Policies in Finland and Its Implementation within Double Frameworks. Primary & Secondary Schooling Abroad (Waiguo zhongxiaoxue jiaoyu)(10):26-32.
  • Geng, Yiqun & Ruan, Yan (2013). An Analysis on the Characteristics of Network Literacy Research in China. Modern Communication (Journal of Communication University of China) (Xiandai chuanbo, zhongguo chuanmei daxue xuebao)(1): 122-126.
  • Geng, Yiqun (2013). The Principles, Approaches and Characteristics of Performance Evaluation of Faculty Teaching Online Course in the US. Comparative Education Review (bijiao jiaoyu yanjiu) (11): 61-65.
  • Geng, Yiqun & Liu, Yanmei (2012). An Analysis of Media Literacy Curriculum in K-12 Education in US. Primary & Secondary Schooling Abroad (Waiguo zhongxiaoxue jiaoyu)(02):21-25.
  • Geng, Yiqun (2010).The Experience and Implications of Media Literacy Teacher Education in U. S., Canada and Australia. World Education Information (Shijie jiaoyu xinxi)(11): 36-40.
  • Geng, Yiqun (2010). The Institution and the Development of the Academic Profession in American Research Universities. Comparative Education Review(Bijiao jiaoyu yanjiu) (1), 20-24.
  • Geng, Yiqun (2009). The Faculty Culture in American Research Universities from the Perspective of Ecology. University(Academic) (Daxue xueshuban)(12), 84-91.
  • Geng, Yiqun (2008). An Institutional Innovation Analysis on the Interdisciplinary Research Centers in American Research Universities and the Development of University Creativity. International and Comparative Education Review (Bijiao jiaoyu yanjiu) (9), 24-28.
  • Geng, Yiqun (2008). An Analysis on the Evolution of Academic Profession in American Research Universities. International and Comparative Education Review (Bijiao jiaoyu yanjiu) (5), 46-51.
  • Geng, Yiqun (2006). The Challenges and Reform of Tenure in Universities and Colleges in the United States. International and Comparative Education Review (Bijiao jiaoyu yanjiu) (2), 47-51.
  • Geng, Yiqun(2006). An Analysis on the Faculty’s Role in the Governance of the First Class Universities in America. Studies in Foreign Education (Waiguo jiaoyu yanjiu) (6)19-24.
  • Geng, Yiqun (2005). The Present Situation of the Internationalization of Graduate Education in Several Countries and the Analysis of the Government Internationalization Policies on Graduate Education. Degree and Graduate Education (Xuewei yu yanjiusheng jiaoyu) (7), 51-56.
  • Geng, Yiqun (2005). The Evolution of Tenure in Universities and Colleges in the United States. International and Comparative Education Review (Bijiao jiaoyu yanjiu) (7), 32-37.
  • Geng, Yiqun (2004). A Review of the Studies on Tenure in the United States since the 1990s. International and Comparative Education Review (Bijiao jiaoyu yanjiu) (7), 83-87.
  • Geng, Yiqun, (2003). The Characteristics of The Western Governors University(WGU) in the U.S. International and Compare Education Review (Bijiao jiaoyu yanjiu)(12), 50-54.

Articles in English

  • Geng, Yiqun & Demuyakor, John (2022). Applications of Digital Mobile Technologies in Response to the COVID-19 Pandemic: Some Evidence from Frontline Healthcare Workers in Three Tertiary Hospitals in Ghan. Online Journal of Communication and Media Technologies.12(4), e202226. (Corresponding author)
  • Rashid Maalim Khamis, Yiqun Geng(2021). Social Media Usage in Health Communication and Its Implications on Public Health Security: A Case Study of COVID-19 in Zanzibar. Online Journal of Communication and Media Technologies.11(1), e202101. (Corresponding author)
  • Geng, Yiqun & Yeager, John (2013). Professionalization and the Training of University Administrators in China: A Comparative Perspective. Frontiers of Education in China, Summer.8(2):303-320. (Corresponding author)
  • Geng, Yiqun(2012). China’s Policies on Overseas Faculty Recruitment. IIENetworker, Spring.
  • Mohrman, Kathryn, Geng, Yiqun, and Wang, Yingjie (2011). Faculty Life in China in The NEA 2011 Almanac of Higher Education. National Education Association, USA.

Conference Papers and Presentations

  • Geng, Yiqun & Bi, Qingqing (2023). Impacts of Short Videos on Elderly Users’ Parasocial Interaction: Authenticity or illusion? International Communication Association 73rd Annual Conference. Toronto, Canada, May 25th-29th, 2023.
  • Geng, Yiqun (2022). A Global Overview on Information Literacy Education Theory and Practice in Colleges and Universities in the Era of Intelligent Media. The 6th International Conference on Media and Information Literacy, Beijing, China, September, 24th, 2022.
  • Geng, Yiqun & Wang, Qin (2021). An Action Research on A Primary School Anti-cyberbullying Program in China. Annual Conference of the International Association for Media and Communication Research, IAMCR, Nairobi, Kenya, July 11th-15th, 2021.
  • Geng, Yiqun & Gao, Yuan (2018). An Empirical Study on Media Literacy of Network Radio Drama Production Group in China. Third International Conference on Communication and Media Studies. San Francisco, United States, October 18th -19th, 2018.
  • Geng, Yiqun & Xu, Yue (2017). An Examination on Digital Literacy Differences between Urban and Rural Undergraduates in China, International Communication Association 67th Annual Conference. San Diego, United States, May 25th-29th, 2017.
  • Geng, Yiqun(2016). Digital Divide and Education Divide in an Age of Globalization: From the Perspective of Digital Literacy. XVI World Congress of Comparative Education Societies. Beijing, China, August 22nd -26th, 2016.
  • Zhang, Jie, & Geng, Yiqun(2016). Using IPad Apps for Media Literacy Education. The 66th Annual Conference of International Association of Communication, Fukuoka, Japan, June 9th-13th, 2016.
  • Geng, Yiqun & Ruan, Yan(2015). A Study on New Media Literacy of University Students as Online Video Users. The First International Conference on Innovative Communication and Sustainable Development in ASEAN. Bangkok, Thailand, July 8th-10th, 2015. ISBN (eBook) 978-974-231-886-4.
  • Geng, Yiqun (2014). A Study on the Use of Social Media by Universities Administrators in China. The 9th Biennial Conference of Asian International and Comparative Education Association. Hangzhou, China, May 16th-18th, 2014.
  • Geng, Yiqun (2014). An Overview of Media Literacy Policies in Finland. The 5th Worldwide Forum for Comparative Education. Beijing, China, September 27th-28th, 2014.
  • Geng, Yiqun & Wang, Shuyi (2014). An Empirical Study of Social Media Literacy of College Students in China. The International Communication Association Regional Conference from October 1st -3rd, 2014. Brisbane, Australia.
  • Geng, Yiqun & Yeager, John (2011). Professionalization and the Training of Professionals in China: A comparative perspective. The Comparative and International Education Society (CIES) 2011 Eastern Regional Conference. Pittsburgh, the United States, October 28th -29th, 2011.

Research Projects

  • Faculty Academic Ecology in Higher Institutions in China and Other Countries, Subsidized by the National Social Science Fund. (2007) (a personal research project)
  • Faculty Performance Evaluation in Research Universities, Subsidized by Ministry of Education.(2012) (a personal research project)
  • Faculty Evaluation in Art Colleges, Subsidized by Communication University of China. (2010) (a personal project)
  • An International and Comparative Research on Education Internationalization Policy and the Effect of Its Implementation, An important research project subsidized by the National Social Science Fund. (2013) (a major participant of the research group)
  • A Study on the Evaluation of the Creativity of University, An important research project subsidized by the Ministry of Education of China. (2006) (a participant of a research group)
  • Research on the Cultivation of Characteristic Specialty in Colleges and Universities, Subsidized by Ministry of Education. (2010) (a major participant of the research group)
  • A Study on Media Literacy Curriculum, Subsidized by Beijing Municipal Government.(2008) (a major participant of a research group)
  • The Development of Disciplines and the Construction of Brand Majors, Subsidized by Communication University of China (2007). (a participant of a research group)
  • The Argument on Conferring Degree to the Two or Three Year College Students, Subsidized by Ministry of Education (2004). (an important participant of a research group)
  • A Research on the Forming and Development of the American Research Universities, Subsidized by Ministry of Education (2005). (a participant of a research group)
  • A Study on School Bus in Primary and Secondary Schools in the Beijing, Subsidized by Beijing Educational Research Institute (2007). (a participant of a research group)
  • A Comparative Study on the Quality Insurance System in Higher Institutions, Subsidized by National Teaching Research Centre (2004). (a participant of a research group)
  • An International Comparative Study on the Internationalization and Government Policy, Subsidized by Beijing Municipal Government (2005). (a participant of a research group)
  • A Comparative Study on the Strategy of the Development of Academic Degree and Graduate Education, Subsidized by the Centre of Academic Degree and Graduate Education (2005). (a participant of a research group)