We are delighted to welcome Professor Robert H Frank in conversation with Professor Sir Julian Le Grand discussing his latest book Under the Influence: Putting Peer Pressure to Work.
Social environments profoundly shape our behaviour, sometimes for the better, often for the worse. But our environments are in turn products of our behavior. Under the Influence explains how to unlock the latent power of social context.
The Twitter hashtag for this event is #LSEInfluence
Professor Robert Frank
Robert H. Frank is the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. He has been an Economic View columnist for the New York Times for more than a decade. His many books include The Winner-Take-All Society, The Economic Naturalist, and Success and Luck (Princeton). He lives in Ithaca, New York. Twitter @econnaturalist
Professor Sir Julian Le Grand
Julian Le Grand has been Professor of Social Policy at the London School of Economics and Political Science since 1993. He was awarded a knighthood in the 2015 New Year's Honour's list for services to social sciences and public service.
The Marshall Institute works to improve the impact and effectiveness of private action for public benefit. By private action we mean the activities of philanthropic foundations, social entrepreneurs, charities, NGOs and individual citizens, donating their time, money, ideas, knowledge and skills to serve the public good. By public benefit we mean activities that serve an explicitly social goal. Very often these interventions involve significant risk. Almost always they involve outcomes that are hard to measure. They are always improved by understanding.