Ceylin Petek Ertekin is a Doctoral Researcher in Management (Marketing). Her research interests lie in consumer behaviour, consumer decision-making and judgments, and social media. 

She completed her Bachelor's degree in Psychology with a double major in Media and Visual Arts at Koç University in Istanbul, Turkey. She then obtained her Master's degree from the University of Southern California in Applied Psychology, specializing in consumer behaviour. 

Ceylin's research focuses on consumer interactions in the digital world. Consumers engage with the digital world in various ways, and her research specifically targets digital marketing and consumer interactions with social media and websites. Using a mix of methods, including experimental designs and process tracing, she explores what consumers think, feel, and do while using digital platforms. Ceylin's goal is to identify consumer decision-making processes and their psychological underpinnings, generating insights to inform both theoretical advancements and practical applications in marketing. 

Prior to LSE, she worked for the durable goods and consumer electronics company, Arçelik, consulting on human-centred product and service design. In this role, Ceylin specifically focused on solving consumer problems by using market research, design thinking, UX methodologies, and various other consumer-based strategy practices. Before her role at Arçelik, she held internships at various advertising and market research agencies. 

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Job Market Paper Title:

Nudging Toward Disclosure: Dark Patterns and Online Privacy Choices 

Research in Progress:

• Nudging Toward Disclosure: Dark Patterns and Online Privacy Choices 
• Spillovers of Social Media Use to Judgments and Decision-Making Outside Social Media 
• Placement of a branded product in a social media post and its effect on brand perceptions