LSE has such a strong reputation for turning out qualified professionals and placing them in the world’s leading companies, that it was a no-brainer to accept when I was offered a place in the Department of Management’s first-ever MSc Marketing cohort. That, and I was itching for a change of scene from my native New York—London was, and still is, a very appealing alternative. (Although my home will always be in NYC; the way to my heart is through a Murray’s bagel).
Currently, I’m the Head of Community Partnerships at Depop, leading a team that defines strategy for working with our most high-profile users around the world. I’m also tasked with bringing Depop to existing fashion brands to incorporate into their overall business strategy, along with starting up our trend reporting work and helping out with PR efforts. A full plate, but a gratifying one.
In a nutshell, Depop is a fashion resale mobile app focused on empowering young creatives by, among other things, lowering the barrier of entry to allow Gen Z entrepreneurs to build their own businesses. The app functions like a social media platform, so it’s intuitive for the mobile generation to navigate. Users can sell items from their own wardrobe or brand new pieces; we help them reach potential partners and customers from within our 13M+ strong community in 147 countries worldwide.
We work with designers, stylists, vintage resellers, musicians, and other young people who are setting trends instead of just reacting to them. It’s especially appealing for our buyers and sellers who are not terribly interested in the status quo of the traditional fashion establishment and are brimming with inspiration, but seeking out a place to jump start it all. My team specifically works with some names people know—celebrities and social media personalities—along with people we think are going to be big. We help nurture their talent and show them how they can get started creating their own fashion empire.