Countless studies that employ a behavioural science perspective indicate that decision-making in all types of organisations is driven by irrational patterns, processes and biases. Decisionmakers in governments, businesses, and other organisations face behavioural barriers such as over-confidence, planning fallacy, and escalation of commitment. These and other critical behavioural elements underlie strategic decision-making, management of staff, projects and stakeholders, and the implementation of projects throughout diverse sectors, and may lead to the loss of opportunities and growth across relevant areas.

Ultimately, behavioural insights aim to drive measurable and sustained innovation within organisations. These insights have informed policy-making in the public and business sectors through mainstreaming the use of evidence in different decision-making instances. Moreover, organisations have been prompted to shift their focus from post hoc intervention to prevention, while using a human-centred approach that, in turn, can help to achieve positive changes on a larger scale.

Areas of expertise

Our experts work across all facets of psychological and behavioural science, but we have specific expertise in the following areas:

>  Behavioural Science Capacity Hub
>  Organisational Culture Hub
>  Diversity and inclusion (coming soon)