Lubomila Jordanova | Credit: Ben McShane/Web Summit via Sportsfile
CEO and co-founder of PlanA.Earth and cofounder of the Greentech Alliance, Lubomila Jordanova is a leading figure in the European Startup Ecosystem relating to Climate Change. A 2014 Global Master’s in Management alumna, Obama Leader for Europe 2022, and MIT under 35 innovator 2022, Jordanova is driving the corporate decarbonisation and ESG improvement journey using technology and science.
Plan A, the Berlin-based startup, has developed an end-to-end platform that enables companies to measure, monitor and reduce their environmental footprint and improve their environmental, social, and governance performance using machine learning and science. Plan A’s carbon accounting software, which assists businesses in reducing their emissions, has been used by over 400 companies since its launch and has reduced clients’ emissions by 8 per cent on average this year. Lubomila is also the co-founder of the Greentech Alliance, a community of over 1,000 startups connected to over 500 advisors from venture capital, media and business backgrounds.