The dominant approach to support entrepreneurs in informal settlements in emerging economies, such as in Africa, is training and funding (e.g., micro-finance) through external institutions such as social enterprises, NGOs, government organisations, and other national and international entities. In this case study, we identify and develop a new agentic, holistic model of how entrepreneurs in urban informal settlements in Kenya self-organise to enable human flourishing: including entrepreneurial innovation, growth and success; personal empowerment, and supporting other (novice) entrepreneurs.