Is Online Shopping a Virtual "Lord of the Rings" Battle? How Can the Law Protect us?

Author(s): Arya Gerard

Type: Written pitch

Department: Department of Law

Exhibit no: 28


This piece draws a parallel between online shopping and the Lord of the Rings. It identifies that online merchants are tracking and controlling consumers through legal data collection, similar to the relationship between Sauron and Frodo. It argues for reforming Data protection law instead of relying on Competition law.