Professor Pavan Mamidi is a Behavioural Economist, and the Director of the Centre for Social and Behavior Change (CSBC) at Ashoka University, with a secondary appointment as Professor (Practice) at the London School of Economics. He led the initiative to set up India’s first Nudge Unit at Niti Aayog in New Delhi and is now helping set up Nudge Units in the states of Uttar Pradesh and Bihar as well.

Pavan’s advisory work currently covers AI in relation to Human Behaviour, Privacy, Regulation of Technology, and application of AI and Behavioural Economics to Education, Health, Child Nutrition, and Financial Inclusion of low-income women, and Climate Action. His areas of research interest cover social norms, and the social implications of AI. Previously he ran a behavioral experiments lab for the University of Oxford in India, and held positions at IIM Ahmedabad, IIM Bangalore, University of Michigan Law School, MIT Sloan, and Harvard Law School. He has a Doctorate from Oxford, a master’s from Harvard Law School, and a bachelor’s in mathematics from Osmania University.