Scott Young transitioned to a full-time focus on Behavioural Science in 2019, after 20+ years leading Perception Research Services (and later PRS IN VIVO), a Top 25 global insights agency.
He has specialised expertise in both Consumer Insights and Behavioural Science, which he's applied primarily in the private sector (with Financial Services, FMCG, Pharma, Tech and Transport clients) to support both customer- and employee-focused behaviour change initiatives. Issues addressed include the adoption/use of digital tools, compliance with cybersecurity and regulatory protocols and uptake of employee benefits, among other challenges. Scott also regularly leads workshops to introduce behavioural science principles and frameworks and help leaders apply them to their own opportunities and challenges.
Scott is the author of three books and over 50 published articles, which have appeared in publications ranging from Behavioral Scientist, Behavioral Science & Policy, The Journal of Shopper Research and Design Management Journal. He has also collaborated with Professors from Wharton, INSEAD and Vanderbilt on academic research involving eye-tracking, shopper marketing and health claims.
In addition to his Visiting Fellowship at LSE, Scott is currently an Executive Education Instructor in Behavioral Economics at the University of Chicago (Booth) and a frequent guest lecturer at MBA & Behavioral Science Masters Programs at the University of Pennsylvania, Vanderbilt & Columbia University. He is also a Board Member of Bescy, a non-profit dedicated to promoting the application of behavioural science.