Prof Amitav Chakravarti NAB 5.13

This course is compulsory on the MSc in Marketing. This course is not available as an outside option.

This is a non-assessed introductory course.

The aim of the introductory Core is to deliver all business prerequisites to incoming students. Broadly, there will be three kinds of course materials covered during these two weeks. Some modules will cover basic statistical knowledge that is becoming absolutely essential in the current age of Big Data. Other modules will explore the various functional arenas (operations, finance, entrepreneurship, strategy, marketing,) and how they integrate within companies and organizations. Besides providing an integrated understanding of how business works, these modules also assist in career planning, coaching for marketing problem solving (e.g., as is common in consulting and/or case study-based interviews), with a broad understanding of the numerous options for internships, employment, companies, functions, and roles.

30 hours of lectures in the MT.

30 hours of teaching over two weeks prior to the Michaelmas Term. Full details of this will be sent to offer holders as part of their offer pack. The schedule will also include a full programme of activities and talks designed to welcome you to the LSE and the MSc Marketing programme.

No formal assessment. 

Statistics: Statistics: Anderson, D., Sweeney, D., Williams, T., Freeman, J., Shoesmith, E. (2009). Statistics for Business and Economics (2nd edition), Hampshire: Cengage Learning.

Huff (1991). How to Lie with Statistics. Penguin.

Accounting: Boakes, K. (2010). Reading and Understanding the Financial Times. (2nd edition), Harlow: FR Prentice Hall; and Parker, R. (2007). Understanding Company Financial Statements. (6th edition), London: Penguin.

Quantitative Skills: Hammond, P. and Sydsaeter, K. (2002). Essential Mathematics for Economic Analysis. Prentice Hall; and Jacques, I. (2010). Mathematics for Economics and Business. (7th edition), Pearson.

Writing skills: Wallace, M. and Wray, A. (2011). Critical Reading and Writing for Undergraduates (2nd edition), London: Sage.

No formal assessment.