MG212 Half Unit
Marketing
This information is for the 2016/17 session.
Teacher responsible
Dr Heather Kappes
Availability
This course is available on the BSc in Management. This course is available as an outside option to students on other programmes where regulations permit and to General Course students.
Course content
The course will cover customer behaviour; segmentation, targeting and positioning; product management and diffusion; pricing, placement and promotion; and marketing relationships.
Teaching
20 hours of lectures and 9 hours of classes in the LT. 2 hours of lectures and 1 hour of classes in the ST.
Students on this course will have a reading week in Week 6, in line with departmental policy.
Formative coursework
A formative assignment will be set consisting of one mock exam question. The purpose of the mock exam is to provide - as realistically as possible - a practise session for the final exam.
Indicative reading
Indicative readings:
Kotler, P. and Armstrong, G. (2010) Principles of Marketing, Pearson, New Jersey.
Kotler and Keller (2009) Marketing Management, Pearson PrenticeHall.
Lambin, J-J, Chumpitaz, R. and Schuiling, S. (2007) Market Driven Management: Strategic and Operational Marketing, Palgrave Macmillan.
Assessment
Exam (60%, duration: 2 hours) in the main exam period.
Project (40%).
The summative coursework will be a group project. Students will have the opportunity to form their own project groups within their allocated class, but the course teaching team will retain the right to make changes to group membership where necessary.
Teachers' comment
Key facts
Department: Management
Total students 2015/16: Unavailable
Average class size 2015/16: Unavailable
Capped 2015/16: No
Value: Half Unit
PDAM skills
- Self-management
- Team working
- Problem solving
- Communication
- Commercial awareness
To view the course guide video, please click the following link: http://richmedia.lse.ac.uk/management/20160606_UGcourse_MG212.mp4